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AMERICAN UNIVERSITY OF SHARJAH

RESTAURANT

BRANDING & STRATEGY

House of Spectrum was commissioned by American University of Sharjah for a very special book project. We delivered a unique publishing project, expertly blending literature and fine art. The project stands as a testament to high-end craftsmanship, combining traditional bookbinding techniques with modern industrial design.

The Anatomy of Luxury

To reflect the prestige of one of the region's leading academic institutions, House of Spectrum utilized a palette of rich blue textures and gold metallic accents. Every element was chosen to create a multi-sensory experience. 

* Velvet Box Presentation: The book and its bespoke presentation box are encased in a deep, premium blue velvet. This provides an immediate sense of warmth and weight, setting the tone for the content within.

* Precise Detailing: The design features intricate embossing to provide physical depth, complemented by gold foiling, and calligraphy that catches the light with every turn of the page.

* Elaborate Centerpiece: The defining feature of the cover is a custom gold-plated plaque. Unlike standard plates, this was created using a unique mold design, specifically engineered to represent the architectural or symbolic essence of AUS.

Made with Impact

More than aesthetics, this project sets a new standard for luxury educational packaging. Encased in a matching velvet-lined box, the unboxing experience is elevated. The result is a sophisticated tribute, serving as both a historical record and a symbol of Sharjah’s cultural and academic pride. 
 

Printed books by House of Spectrum
American University in Sharjah project by House of Spectrum
American University in Sharjah project by House of Spectrum
Brass cover design for a book by House of Spectrum
American University in Sharjah project by House of Spectrum
American University in Sharjah project by House of Spectrum
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