Our core challenge for the Etisalat & GITEX 2025 project was elevating the standard guest invitation into an exclusive digital-physical experience for elite guests.

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The client needed an immediate communication of their status as a global leader in AI innovation and digital transformation. We addressed this by moving beyond a traditional flat design to create a multi-sensory, immersive invitation.

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We created a luxurious, multi-sensory item to immediately brand them as a global AI innovation leader and position guests at the forefront of the digital future.